Vietnam's market is rapidly expanding, but a lack of quantitative data poses challenges for foreign investors. However, the booming pet market, rising middle-class consumption, and increasing numbers of international students indicate positive changes in the Vietnamese market. The expansion of the organic food market particularly reflects the improvement in Vietnamese consumers' quality of life and changing consumption trends. These changes could offer new opportunities for foreign investors considering entering the Vietnamese market. Understanding these positive trends can help predict and prepare for the future of the Vietnamese market. However, the lack of quantitative data should be considered.
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